To create your profitable, sustainable business …You must work ON your business, not IN it.
What would happen if your house were built on a weak foundation? The first big storm that came along would cause it to creak and lean to one side and eventually cave in.
So what would happen if your business were built on a weak foundation? Same thing! Exactly. Sooner or later it’s going to cave in… and probably sooner. Especially if that storm is a particularly savage one.
The foundations your business is built on is its systems. The only way that you will be free to work on your business and not in your business is if you systemise and then duplicate your success.
Firstly you create something that really works on a small scale, maybe its your sales process for incoming calls. A sale to one person in a methodology that works and then you simply repeat the process again and again and again.
So what is the definition of a system?
A system is a repeatable process that produces a predictable and profitable outcome every single time.
A good system is one that works without you being married to it 24 hours a day.
Systems deliver predictable and consistent results. A marketing system is arguably the most important kind of system that an entrepreneur can introduce to the business.
The word system could easily be described:
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