Are You Building Your Tribe?

Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement – to bring together a tribe of like-minded people and do amazing things.

There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are “sheepwalking” their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good.

If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers.

If you honestly care about your community and engage in real conversations your business will thrive especially if you show them that you genuinely care and engage in nurturing relationships.

Show your tribe how your product or service meets their needs and solves a problem…this way you will grow a community of followers who know, like and trust you.

Here’s 3 questions Seth Godin posed in his “tribes” Ted talk :

The first one is, who exactly are you upsetting? Because if you’re not upsetting anyone, you’re not changing the status quo.

The second question is, who are you connecting? Because for a lot of people, that’s what they’re in it for: the connections that are being made, one to the other.

And the third one is, who are you leading? Because focusing on that part of it — not the mechanics of what you’re building, but the who, and the leading part — is where change comes. These are really deep (and maybe confronting questions) ….would love you to share your thought below


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