The last thing people want to do is “raise their hand” so that a salesperson can contact them. In order to overcome the reluctance of being sold, you must give them forceful and compelling reasons to contact you. With a direct response website, people will be compelled to leave their contact information behind in return for the free information or specialty service you will provide to them.
Your Goal: is to capture the name and email address of your website visitor.
How can you do that?
By offering a FREE Gift that fits the “WANTS” of your prospects. What is it that they WANT right now! Not what they “need” but what they WANT!
How about a FREE Gift voucher for one of your products that they can download instantly once they provide their name and email address.