Recently I had a ‘very poor customer experience’ with a property settlement agent that had been recommended to me by the real estate agent. I experienced first hand, what dealing with a mediocre business feels like, and why it is so important to build your extraordinary business. Here is how they bombed on my …
Many business owners confuse their marketing with their branding. When talking about branding they often refer to their logo, or other design elements. That’s understandable because most people are confused about the difference between the two terms and use them interchangeably. Because they are so closely connected it is very easy to become confused about …
The Two Most Commonly Confused Terms: Branding & Marketing Read More »